International attractions giant Merlin Entertainments is one of the new main stand-holders at this year’s WTM London – the leading global event for the travel industry.
The parent company of brands and resorts such as LEGOLAND parks, The Eye, Madame Tussauds, SEA LIFE and Warwick Castle has exhibited at WTM London before, but this year sees the company upgrade its presence to take advantage of the extra networking opportunities and heightened profile of being a main stand-holder.
Described as a global leader in family entertainment, Merlin Entertainments is the largest visitor attraction operator in Europe, and the second-largest globally. Merlin operates more than 100 attractions, 13 hotels and six holiday villages in 24 countries and across four continents. Each year, its brands welcome more than 60 million visitors worldwide.
At this year’s WTM London (6-8 November), Merlin will have representatives from the UK, Europe, the US, Asia and Australia.
Charlotte Castille, Trade Marketing & Customer Insight Manager at Merlin, said: “With our global product offering, Merlin attends WTM London to not only engage with our current client base but also to identity opportunities and new routes to market.
“Our vision is to align with ticket agents and tour operators who share our values of providing amazing, memorable experiences across the globe.
“Merlin has a dedicated division for new openings, committed to bringing new experiences to new locations worldwide.
“Following a vision to become the worldwide leader in branded, location-based, family entertainment, Merlin is continuing to invest internationally in fun and engaging products so come along to the Global Village Stand GV555 to find out what’s new for 2018.”