WTM London, the leading global event for the travel industry, facilitates more than 1.1 million on-stand business meetings which sees the event generate more than £2.5 billion in industry deals.
In total, 1,124,403 on-stand business meetings took place at WTM 2014 making it the event where the industry conducts its business negotiations. On average WTM exhibitors host a total of 229 on-stand meetings.
This number excludes business meetings at pre-scheduled appointment events such as A Taste of Luxury at WTM. It also excludes the WTM Speed Networking sessions, which take place on the first and final day of the event for WTM Buyers’ Club members and on Thursday for bloggers.
The most on-stand meetings are held in the European region (including UK & Ireland) with a total of 412,060 meetings taking place.
Asia follows next with more than 187,000 (187,207), Africa, Americas and Global Village both host around 130,000 meeting (131,791, 130,752, 129,095 respectively).
Furthermore, the Middle East sees almost 87,000 (86,987) on-stand meeting take place, with more than 46,000 (46,513) facilitated at the Travel Technology Show at WTM.
World Travel Market, Senior Director, Simon Press, said: “The massive number of on-stand business meetings World Travel Market facilitates clearly demonstrates WTM is the event where the industry conducts its business deals.
“To host more than 1.1 million on-stand meetings at World Travel Market is testament to the value of exhibiting at the event and illustrates why WTM facilitates more than £2.5 billion of industry business deals.”
About World Travel Market
World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.
51,500 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.
WTM, now in its 36th year, is the event where the travel industry conducts and concludes its deals. WTM 2014 will generate more than £2.5 billion of travel industry contracts.
World Travel Market is part of Reed Travel Exhibition’s WTM portfolio, which also includes Arabian Travel Market, World Travel Market Latin America and World Travel Market Africa. www.wtmworld.com
The World Travel Market Portfolio is comprised of the leading leisure travel events in the world; World Travel Market in London, WTM Latin America in Sao Paulo, WTM Africa in Cape Town and Arabian Travel Market in Dubai.
The WTM Portfolio’s events are attended by the global travel and tourism industry’s senior executives to conduct business deals and discover the latest research, insight and opinion.
In 2014, the WTM Portfolio facilitated around $7 billion in industry deals from negotiations between the more than 15,000 buyers, 9,500 exhibitors (1,500 main stand holders and 8,000 stand sharers) in attendance of its four events.
WTM is owned by the worldʼs leading events organiser Reed Exhibitions.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organiser, with over 500 events in 43 countries. In 2014 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries.