The event’s team visited eight countries in South America and Central América
The promotional action in Bogotá brought together 83 representatives of the Colombian travel industry.
Latin America was the scene of a series of events held by WTM Latin America and the Brazilian Tour Operators Association (Braztoa) between September 2016 and January this year. Six promotional actions in all took place, visiting eight countries in which some 1,340 tourism trade professionals from the region were impacted. Among these were representatives from tourism bodies, embassies, travel agents, operators, luxury tourism product buyers and hosted buyers.
The purpose behind the Programme of Promotional Actions is to further strengthen the relationship with the market in Latin America, to present the opportunities that will be available to participants in the 2017 edition and to create initiatives for publicizing destinations, according to the needs of each country.
The strategy behind the activities was to seek new markets in Central America, with meetings being held between the WTM Latin America team and representatives from the tourism trade in Honduras, Guatemala, Costa Rica, Panamá and El Salvador. In South America the action focused initially on already consolidated markets, with presentations in hotels in Buenos Aires and Bogotá. In trying to develop new markets, the representatives of the event also held workshops in La Paz and Santa Cruz de La Sierra, jointly with the Bolivian Tourism Ministry.
According to Lawrence Reinisch, director of WTM Latin America, the actions presented real, new business opportunities. “We were able to accompany the initiatives that the Latin American market is conducting to create interest in travellers from the leisure and corporate segments, not only from the traditional outbound centres, the USA and Western Europe, but also from other parts of the world”, says the executive, reiterating that the Latin American travel trade is increasingly understanding the need to work together, which will be patent in our next edition in São Paulo, from 4 – 6 April, 2017”.
About WTM Latin America
WTM Latin America, now in its 5th year, attracts almost 9,000 unique senior executives interested in the Latin American travel industry. The 2016 event generated US$ 370 million of new business, which was conducted between exhibitors and buyers. WTM Latin America is part of WTM Portfolio of events, which also includes World Travel Market London, World Travel Market Africa and Arabian Travel Market. www.wtmworld.com.
About Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, meetings, incentives and business travel. RTE, which organizes more than 20 events around the world, includes three portfolios: World Travel Market, IBTM Events and International Luxury Travel Market. RTE is a business unit of Reed Exhibitions. www.reedtravelexhibitions.com.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 30 countries. In 2015, Reed brought together over seven million events participants from around the world generating billions of dollars in business. Today Reed events are hold throughout Americas, Africa, Europe, Middle East, Asia and Oceania, and organized by 40 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries. www.reedexpo.com.
Press attendance – World Travel Market
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