The exclusive space will be dedicated to independent hospitality facilities in the 2018 edition of the world’s largest travel and tourism industry trade fair held in Latin America and will be supported by the Brazilian Hotel Industry Association (ABIH)
The next edition of WTM Latin America will feature a hospitality lounge that will be created especially to promote independent undertakings, which include hotels, inns, resorts and hostels that work on an individual basis in the Brazilian and international markets.
Located in an area of 32 square meters and with capacity to receive up to eight independent projects, the lounge was created to encourage the world hotel sector to seek opportunities and get closer to Latin American buyers, with the aim of generating new business with small and medium players in the segment. It is being supported by the Brazilian Hotel Industry Association (ABIH), an entity that has more than 3,200 associates nationwide.
The partnership comes about thanks to the increase in the demand from undertakings and visitors who identify how important the event is as a starting point for prospecting for and winning new business. In 2017 alone, more than 3,500 visitors to WTM Latin America chose hospitality facilities as an interesting product when contacting exhibitors at the event. “We’re very happy with this partnership. Thinking about and creating opportunities for individual hotels, a segment in our industry, which as is well known, has made a great contribution to Brazilian tourism, shows WTM Latin America’s commitment to the development of our industry. Without doubt, this is a great step forward and a win for entrepreneurship and tourism,” says Dilson Jatahy Fonseca, President of the ABIH.
Among the benefits offered to lounge participants is access to the My Event platform, which allows exhibitors to identify their main contacts and promote their products and services by way of directed messages and the organization of a prior meeting and conference diary, and participation in Speed Networking sessions that bring together more than 800 exhibitors and 200 senior buyers in five-minute meetings, based on the purchase requirements of each buyer.
“This is something else that’s new in the next edition and shows how we’ve dedicated ourselves to improving the event’s products, ensuring that WTM Latin America a strategic enabler for all the companies that are present, whether as an exhibitor or a visitor”, says Luciane Leite, a director of WTM Latin America.
WTM Latin America 2018 will be held from 3-5 April in São Paulo and expects to receive more than 8,000 visitors and more than 700 exhibiting companies. For more information access: http://latinamerica.wtm.com