Wimbledon Lawn Tennis Museum & Tour has turned WTM 2014 to its advantage by agreeing a series of new business deals in China, India and the UK.
The award-winning attraction’s commercial manager Ashley Jones says attendance at WTM 2014 in London in November has been instrumental in sealing new business deals that are already bearing fruit, as well as maintaining and expanding existing partnerships around the world.
The museum, within the grounds of the famous All England Lawn Tennis and Croquet Club, is one of the world’s greatest sports museums, housing the world’s greatest collection of tennis memorabilia.
Combined with a 2.5-hour tour taking in the key courts; the top of the Aorangi Picnic Terrace (commonly known as Henman Hill or Murray Mount); the players’ facilities; press interview room and ending with a seat in Centre Court facing the Royal Box, Wimbledon Lawn Tennis Museum & Tour is establishing itself as a must-visit London attraction.
Jones said: “WTM is as important for us in terms of generating new business.
Following a meeting at WTM 2014, Jones has signed a new business deal with online portal Woqu.com, based in Chenzhen, China.
He said: “Jones said: “WTM is as important for us in terms of generating new business. The buyers just walked on to the stand at WTM and it went from there. The web pages are going live imminently. The Chinese market is changing dramatically and it’s a very exciting time.”
New and existing deals have also come in from another growing market, India.
Jones added: “Four years ago at WTM, I met with Thomas Cook India. After meeting again at WTM 2014, I am expecting more growth as they tell me they are sending more clients.
“I will also get business for the first time with Kuoni India as a result of WTM 2014.”
Nearer to home, Jones is also close to signing a business deal with an
as-yet-undisclosed UK operator specialising in excursions for overseas students attending the prestigious Oxford University.
World Travel Market, Senior Director, Simon Press said: “It’s been a case of game, set and match – in fact, several matches – for Wimbledon Lawn Tennis Museum & Tour as a result of attending WTM 2014. WTM is are proud to have played such a critical role in linking the attraction up with key buyers and potential business partners.
“World Travel Market is the event where the industry conducts its business deals with WTM 2014 predicted to facilitate around £2.5 billion in industry contracts.”
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About World Travel Market
World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.
Almost 52,000 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.
WTM, now in its 36th year, is the event where the travel industry conducts and concludes its deals. WTM 2014 will generate around £2.5 billion of travel industry contracts.
World Travel Market is part of Reed Travel Exhibition’s WTM portfolio, which also includes Arabian Travel Market, World Travel Market Latin America and World Travel Market Africa. www.wtmworld.com
The World Travel Market Portfolio is comprised of the leading leisure travel events in the world; World Travel Market in London, WTM Latin America in Sao Paulo, WTM Africa in Cape Town and Arabian Travel Market in Dubai.
The WTM Portfolio’s events are attended by the global travel and tourism industry’s senior executives to conduct business deals and discover the latest research, insight and opinion.
In 2014, the WTM Portfolio facilitated around $7 billion in industry deals from negotiations between the more than 15,000 buyers, 9,500 exhibitors (1,500 main stand holders and 8,000 stand sharers) in attendance of its four events.
WTM is owned by the world’s leading events organiser Reed Exhibitions.
WTM Portfolio is part of Reed Travel Exhibitions, which is owned by the world’s leading events organiser Reed Exhibitions (RE).
In 2014, RE held more than 500 events in 40 countries bringing together more than six million people from around the world generating billions of dollars in business.