We have seen it grow from being a small after-thought of digital marketing to a very important and rewarding part of the communication and marketing strategy for many travel brands and destinations.
Travel Bloggers Unite are delighted to be partnering with WTM Africa on their exciting inaugural show, bringing to Cape Town the thought leadership and creativity that has led us to create a highly successful blogging program for WTM London for four consecutive years.
During the WTM Africa event programme, we will be delivering two key talks with an expert panel of speakers on each:
1. How Travel Bloggers Impact the Booking Funnel
Friday 2 May 15.00-15.45
A panel of speakers will be discussing discuss how they currently utilise travel bloggers to generate awareness, sales and the opportunities for future growth.
2. Is It Possible to Effectively Measure Travel Blogger ROI?
Saturday 3 May 16.00-16.45
This session will feature a panel of leading experts involved in high profile campaigns for travel blogger driven initiatives, to discuss how these are able to measure blogger ROI.
A Travel Bloggers Unite Social networking event for bloggers and the travel trade will take place during WTM Africa. This free to attend networking event will enable the best African travel bloggers to mingle with representatives from PR, travel brands and designations in an informal setting. Further information on this will be available soon.
Promoting African Travel bloggers
As part of TBU’s collaboration with WTM Africa, we are looking for any interested bloggers to write a short post for the WTM Africa blog.
What we are looking for? Case studies or opinions on African travel, blogging, brands and destinations.
What’s in it for you? Promotional opportunity to feature on the WTM Africa website and through all social media channels, contextual links, and your personal profile featured on your blog post.
Posted by Oliver Gradwell, Founder, Travel Bloggers Unite