B2B e-commerce specialist Frosmo estimates it will agree deals worth €1 million as a result of exhibiting at the Travel Tech Show at WTM 2014.
Frosmo, which exhibited for the first time last year, is to return to the event in 2015 due to its successful debut.
Tatiana Caciur, Marketing Manager at Frosmo, said:“As a result of our participation at the Travel Tech Show at WTM, we currently have a six-figure deal pending with one of the world’s largest travel sites.
“We also have pending deals with other travel sites and airlines, and a few deals are now closed.
“The value of deals that we closed ranges from five to six figures. Our overall estimate of deals that we are likely to close as a result of WTM is €1 million.”
Finland-based Frosmo attended the Travel Technology Show at WTM 2014 to seek new clients for its e-commerce solutions for online travel businesses.
Its e-commerce products are already used by Finnair, Thomas Cook’s Swedish tour operator Ving, TUI’s Finnish tour operator Finnmatkat, and Nordic Choice Hotels.
Beyond travel, Frosmo works with clients in retail, gaming, online banking and consumer services.
Frosmo is expanding both in Europe and the travel sector, so it found that WTM allowed its team to meet in person with industry people and trade journalists, whom they could never otherwise reach.
“And it’s not just the attendees: many of the exhibitors were very good customer prospects for us as well,” commented Caciur.
“The event was a great lead generation channel for us, as those who came to the Travel Tech Show at WTM were specifically interested in new technology.
“The amount of extremely relevant contacts that you wouldn’t get otherwise is unbelievable,” she added. “If you want to introduce your technology to the travel market, WTM is the place to be.”
World Travel Market, Senior Director, Simon Press said: “World Travel Market is the event where the industry conducts its business deals. WTM 2014 will facilitate around £2.5 billion in industry contracts.
“I am delighted to see a first-time exhibitor to the Travel Tech Show at WTM like Frosmo is poised benefit so greatly from its time at WTM. The event saw a trade record 52,000 participants including more than 9,000 buyers, with Frosmo’s experience replicated by exhibitors across all regions.”
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About World Travel Market
World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.
Almost 52,000 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.
WTM, now in its 36th year, is the event where the travel industry conducts and concludes its deals. WTM 2014 will generate around £2.5 billion of travel industry contracts.
World Travel Market is part of Reed Travel Exhibition’s WTM portfolio, which also includes Arabian Travel Market, World Travel Market Latin America and World Travel Market Africa. www.wtmworld.com
The World Travel Market Portfolio is comprised of the leading leisure travel events in the world; World Travel Market in London, WTM Latin America in Sao Paulo, WTM Africa in Cape Town and Arabian Travel Market in Dubai.
The WTM Portfolio’s events are attended by the global travel and tourism industry’s senior executives to conduct business deals and discover the latest research, insight and opinion.
In 2014, the WTM Portfolio facilitated around $7 billion in industry deals from negotiations between the more than 15,000 buyers, 9,500 exhibitors (1,500 main stand holders and 8,000 stand sharers) in attendance of its four events.
WTM is owned by the world’s leading events organiser Reed Exhibitions.
WTM Portfolio is part of Reed Travel Exhibitions, which is owned by the world’s leading events organiser Reed Exhibitions (RE).
In 2014, RE held more than 500 events in 40 countries bringing together more than six million people from around the world generating billions of dollars in business.