Qatar’s cultural landscape will see a major addition in 2017 with the opening of the National Museum of Qatar, designed by famous French architect Jean Nouvel.
The building’s distinctive interlocking disc design is inspired by the desert rose, and the museum will give “voice to Qatar’s heritage whilst celebrating its future”.
The Qatar Tourism Authority (QTA) will be at World Travel Market London (7-9 November) to promote the museum, as well as a host of new upscale hotels.
Recently opened hotels include the Melia, Warwick Doha, Westin Doha, and Double Tree by Hilton. Upcoming openings include the Mondrian Doha, Mandarin Oriental Doha, and The Waldorf Astoria Doha.
QTA’s promotional efforts have been boosted by the international unveiling of a Qatar destination brand, at World Travel Market London 2015.
The launch was part of the authority’s vision for Qatar, which is outlined in the National Tourism Sector Strategy 2030 and sees the industry working towards “a world-class hub with deep cultural roots”.
A key market for the QTA is the UK, which is Qatar’s largest European visitor source market by a substantial margin, accounting for more than 30% of all visitors from Europe.
British tourist numbers have grown steadily over the past few years, and QTA has identified the UK as one of its key growth markets.
The QTA’s increased marketing activity in the UK has contributed to a raised awareness of the destination among agents, tour operators and consumers.
More than 500 British travel agents have signed up for the Tawash online destination training programme, with 70% graduating as qualified Qatar experts.
Alongside the QTA at WTM London, there will be a delegation of leading hotels, destination management companies and other hospitality suppliers. Visit: tawashqatar.com and visitqatar.qa .