How to grow a travel company in a competitive industry

We spent the morning with Nena Chaletzos, CEO & Founder of successful luxury travel tech startup Luxtripper at Hills Balfour’s impressive Penthouse apartment. We found out how Nena is successfully growing her businesses and how other smaller businesses and startups can succeed and grow.

So what does Luxtripper do and where did the idea come from?

We’re really focused on long-haul destinations, whether it’s multi-location or multi-destination,
we think luxury is all about uniqueness as every individual is unique. What we really want to do is create beautiful itineraries with more than one experience and we help people discover what’s very unique about that location or destination.

Competition is ruthless, how do you stand out from the rest?

I think there is two things for us, the first is how we attract our customers, our clients and the second thing is our people. We start off with our clients and customers from day one, we focus on social media and the reason for that is, whenever people think about travel they are normally inspired and the best inspirer is normally their friend or someone that they’re connected to, could even be a blogger but it’s someone who is independent, not a travel company. So right from day one, I wanted to focus on giving people inspirational content. The second part is people, we might have the best idea but none of it is going to deliver if you don’t have people that are passionate, driven and will give everything to make it happen, so from day one I really focused on ensuring that my people feel they are getting the care and attention that they need to be successful in their role.

So apart from social media how did you raise awareness of Luxtripper?

It all started at World Travel Market. Right at the beginning, when the idea of Luxtripper came about, we wanted to make travel search simple, quick and easy. I entered a competition and we were shortlisted, which was amazing! I was given the opportunity to present on the stage at the World Travel Market, and that for me was validation that we are focusing on something that not just customers love, but the industry thinks is really good and necessary for the future.

What is the biggest challenge you’ve faced and how did you overcome it?

I think the biggest challenge for us is now going through a growth period. When you go through growth, how you used to do things needs to change, and that is purely because you’ve got more business coming in, your team is getting bigger and you have really got to think about the organisation and process, so what we’ve been doing for the last year is really looking at every part of the business and looking at how each part of the business impacts on our ultimate goals and where we can improve, change or implement a new process that is going to enable us to deliver a better outcome.

What advice would you give to others who are trying to upscale their business?

The key to everything is – what is your goal? And ultimately this has got to be revenue, profit or reputation. Whatever those goals are, have them clear and then break it down, have a detailed model of how you are going to achieve those goals.

How do you inspire others within the travel industry?

Surviving still in itself amazing, and growing! I think that is inspiring for anyone who is working in a tough industry to break in, for other people to see what your customers and your team and people are saying, that in itself is inspiring enough.

Where can people go to find out more about Luxtripper?

The best place to go to is our website, you can give us a call, Facebook, social media, messenger. If you want to find out more about how you can build your travel business make sure to attend this year’s conference and seminar programme at WTM London.

Register for WTM London today:

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World Travel Market brings the travel industry together through world leading events, content and digital tools, that make it easier for you to find personal and business opportunities and do more effective business.


  1. Avatar nhanhung says:

    Thank you for your helpful sharing.
    It will help me gain more knowledge about travel.
    I am a guide, now want to switch to commercial business in this service industry

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