Top executives from the world’s leading search engines, Google and Yahoo!, will advise delegates at World Travel Market London 2015, the leading global event for the travel industry, how to improve their rankings.
The events programme for the Travel Technology Show at WTM – the largest dedicated travel technology event in the UK – also includes senior executives from Carson Wagonlit Travel, ACCOR, bmi regional and Mr & Mrs Smith.
Anna Chomse, Industry Head at Google Travel and Andrew Jones, Head of Search Account Management at Yahoo! will both offer valuable knowledge to keep the industry up to date; delving into the right tactics to increase search engine optimisation.
The Search Engine Update session will take place on Tuesday 3 November between 12.30 – 13.30 in Platinum Suite 3&4. It is one of five seminars for The Travel Tech Show at WTM, being organised by Paul Richer, Founding Partner at travel technology consultancy Genesys, on the second day of WTM London 2015.
The day kicks off with Bauer Radio, Head of Creative, Sam Crowther speaking during the Customers Crave Content session at 10.30am.
At 1.30pm the Getting Personal session sees Catlin Ciobanu, Director – Innovation & Big Data Analytics, Carlson Wagonlit Travel and Alison Broussy, Vice president Business Intelligence, ACCOR Distribution & Marketing discuss how to build a relationship with customers using big data.
Digital Marketing is the focus at 3pm. The session will analyse how customers are interacting with brands through multiple devices as well as channels, such as social media, that organisations can not completely control. bmi regional, Director of Marketing, Colin Lewis and Mr & Mrs Smith, Head of Online Marketing, Andrew Lung will give guidance through the digital marketing minefield.
The programme concludes with the What’s Happening in Technology session at 4.30pm hosted by Richer. He will discuss innovations in technology and how these have impacted and will impact the travel industry in the future.
The Travel Tech Show at WTM Sales Manager Jo Marshall said: “We’re delighted with this year’s line-up for Tuesday’s Events Programme for The Travel Tech Show at WTM. Search Engine optimisation is central to the success of travel companies and Google and Yahoo! are best placed to inform delegates of the most effective strategies.
“Anna and Andrew are just two of many senior executives sharing their expertise at WTM – it is an indication of the high calibre of speakers that WTM London and The Travel Tech Show at WTM can attract and demonstrates why our seminars are must-attend events.”
The WTM and Genesys Technology Programme takes place in Platinum Suite 3&4 at ExCeL, London on Tuesday 3 November from 10.30am to 5.30pm.
World Travel Market London
World Travel Market London, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.
Almost 51,500 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM London.
WTM London, now in its 36th year, is the event where the travel industry conducts and concludes its deals.
WTM London 2014 will generate around £2.5 billion of travel industry contracts.
World Travel Market
World Travel Market is comprised of the leading leisure travel events in the world; WTM London, WTM Latin America in Sao Paulo, WTM Africa in Cape Town and Arabian Travel Market in Dubai.
New events for 2016 are WTM connect Asia and WTM connect China, which join WTM connect Ski and International Golf Travel Market. These unique one-to-one events are targeted at leisure and niche travel markets, allowing exhibitors to exclusively meet with elite hosted buyers.
The World Travel Market events are attended by the global travel and tourism industry’s senior executives to conduct business deals and discover the latest research, insight and opinion.
In 2014, World Travel Market events facilitated around $7 billion in industry deals from negotiations between the more than 15,000 buyers, 9,500 exhibitors (1,500 main stand holders and 8,000 stand sharers) in attendance of its four events. WTM is owned by the world’s leading events organiser Reed Exhibitions.
Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading travel and tourism events organiser, with a wide-ranging portfolio of 22 international events in 13 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa. Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf and ski travel.
RTE is part of Reed Exhibitions.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organiser, with over 500 events in 43 countries. In 2014 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries.