Frequent travellers browse Instagram 28 days each month, says expert

Frequent travellers browse Instagram 28 days each month, says expert
  • More than 500 million Instagram users share an average of 95 million photos and videos per day
  • The impact Instagram has on travellers, from inspiration through to booking, was explored at Arabian Travel Market

The advent of Instagram and advanced technology has changed the traveller’s journey from inspiration through to booking, according to a social media expert speaking on Arabian Travel Market’s Global Stage.

Those travelling no longer rely on guidebooks or travel catalogues with out-of-date information, or even paper maps to navigate their latest holiday destination. Instead, travellers now have real-time access to various social media platforms such as Instagram.

With more than 500 million users sharing an average of 95 million photos and videos per day, travel plans are continuously being made, shared and made again on Instagram.

Today’s frequent travelers browse Instagram 28 days out of every month, searching for new ideas and new holiday destinations.

During a seminar session entitled ‘Inspiring the Explorers – Destination Instagram’ at Arabian Travel Market today (Monday 23rd April), the unique opportunities Instagram’s visual nature has given to travel lovers around the world was explored.

Terry Kane, Head of Auto, Finance, Government, Telco and Travel – MENA, Facebook and Instagram, said: “Today, more and more travellers begin their journey on Instagram, looking for inspiration for their next adventure, next destination to visit or next restaurant to dine in. Viewing pictures, videos or stories on Instagram gives users a sense of wanting to be there and wanting to experience what they are viewing.

“With so many people sharing their experiences on Instagram, it is easier now than ever to research trips before you depart to find new ideas and new destinations to explore that are off the beaten track, allowing you to create your own individual journey and experience.”

Arabian Travel Market will run until Wednesday 25th April at Dubai World Trade Centre. For more information on the four-day exhibition, please visit the website at www.arabiantravelmarket.wtm.com.

 

-ENDS-

 

About Arabian Travel Market (ATM) is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2017 attracted almost 40,000 industry professionals, agreeing deals worth US$2.5bn over the four days. The 24th edition of ATM showcased over 2,500 exhibiting companies across 12 halls at Dubai World Trade Centre, making it the largest ATM in its 24-year history.  Arabian Travel Market now in its 25th year will take place in Dubai from Sunday, 22nd to Wednesday, 25th April 2018.To find out more, please visit: www.arabiantravelmarketwtm.com.

About Reed Exhibitions

Reed Exhibitions is the world’s leading events business, enhancing the power of face to face through data and digital tools at over 500 events a year, in more than 30 countries, attracting more than seven million participants.

About Reed Travel Exhibitions

Reed Travel Exhibitions is the world’s leading travel and tourism event’s organiser with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether it is global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have over 35 years’ experience in organising world-leading travel exhibitions.

 

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