Now in its third year and taking place 6-8 April 2016, World Travel Market® Africa, the leading B2B exhibition, hosts a nexus for the inbound and outbound African travel & tourism markets. Through its industry networks, global reach and regional focus, WTM® Africa creates personal and business opportunities providing our customers with quality contacts, content and communities; all under one venue, the Cape Town International Convention Centre (CTICC). What sets WTM® Africa apart from other travel trade shows in Africa is that it caters to both the inbound and outbound sectors of travel and tourism. It is all about doing real business, in the business of travel. Although the location is right at the southern tip of Africa, in the beautiful city of Cape Town, WTM® Africa is just that, a show for Africa. Through the WTM® Portfolio, the organisers have access to an extremely large bank of buyers from across the globe and their policy has always been to bring new, quality buyers to the exhibitors. Companies and organisations are exposed to so many platforms through which to market their products and services. Matching the exhibitor clients with the right buyer, cuts through the clutter and ensures a profitable and worthwhile experience where actual business gets done and no-one’s time is wasted. WTM® Africa really means business! Exhibitors from Southern Africa, Continental Africa and International participants will be exhibiting, in addition international tourism boards, international hotel brands and product suppliers are encouraged to join in and benefit from quality appointments with buyers from all over the continent and beyond. The WTM® Africa events programme provides a reason to visit all on its own. The three days are packed with key and relevant seminars and presentations, by sought after speakers, on topics that are of relevance to our industry currently. 2016, the third edition of WTM® Africa, has already exceeded expectations in terms of growth. All involved can expect more exhibitors and more visitors. This year sees the introduction of the Travel Technology Show where visitors learn about the very latest in trends in relevant technology. The Responsible Tourism awards will also be taking place at WTM® Africa on the 7th of April. “The 2016 WTM® Africa event promises to deliver more interaction, more education, more networking and most importantly, more business concluded than ever before witnessed in our industry here in Africa” said Chardonnay Marchesi, General Manager of African Travel Week. “We are delighted to continue to bring the world to Africa and Africa to the world once again in the beautiful mother city of Cape Town. We encourage all in our industry to get in touch with us via our website to find out how they can participate.” Travel professionals from all over South Africa, Southern Africa and Continental Africa are urged to take advantage of this globally recognised brand right on their own doorstep. All are welcome to attend and take part in quality business-to-business networking, serious scheduled appointments, a number of seminar topics and an overall stimulating experience that can only be beneficial to their profession. If you are in the business of travel and tourism, make it your business to be in Cape Town on 6-8 April.