BorderlessLive is the brand-new event where creative thinkers, worldwide brands and destinations from across the globe will come together for a festive style exhibition and conference.
This one-of-a-kind event, organised by WTM London and in partnership with leading influencer-marketing agency Traverse, promises to bring content creators, brands and the travel community together to learn, collaborate, create, inspire and be inspired.
Brands and destinations will have the chance to meet with well-known digital influencers, including Hannah Witton, Philip Bloom and An Adventurous World, through a series of organised networking events, special receptions for industry and creator attendees as well as the chance to meet exhibitors on their own stands.
The show will host the latest tech, gadgets, software, social platforms and trends for the influencer and digital industry.
Along with the exhibition stands there will be food trucks, music, bars, chill-out areas and everything else that makes for a fantastic festival atmosphere.
The two-day programme will be filled with informative talks, workshops and panels. Leading experts and content creators will take to the various stages offering insights, sharing tips and looking to the future of content and influencer marketing.
Simon Press, Director of BorderlessLive said: “We have launched BorderlessLive, as a part of the WTM Portfolio, due to the ever-growing interest in content creators and digital influencers throughout the travel industry.
“At our next-generation festival, exhibitors will have access to exclusive networking events where they can meet with the pioneers from the creator communities of bloggers, YouTubers, Instagrammers, journalists and social media experts – all in a brand-new format.”
Tourism representatives from all four corners of the globe, including Korea Tourism Board, Czech Tourism, Murcia Tourist Board, Aruba Tourism Authority and Andalucia Tourist Board have already signed up.
Also exhibiting is London-based startup Black Swallow Group, a newly launched company specialising in video production, live streaming, podcasts and influencer marketing.
Black Swallow Group Managing Director, Darren Ryan said: “We are a new breed of creative thinkers delivering memorable results that get noticed. We believe in a smarter way to plan, create and activate incredible integrated campaigns for clients.
“We hope to engage with influencers during BorderlessLive to explore opportunities that may exist with them supporting our clients’ video campaigns – especially the travel-related projects we work on.”
Katarína Hobbs, director of Czech Tourism London said her organisation is looking to build on its success in the influencer arena.
“Czech Tourism has been following the trend and working with influencers globally for past few years,” she said.
“We believe that this is the way of getting great personalised content and promote the destination through alternative channels.
“Last year the Czech Republic hosted one of the biggest influencer conferences and we believe that BorderlessLive is a great way to follow up on our efforts and explore new possibilities.”
Meanwhile, Aruba Tourism Authority’s Country Manager in the UK & Ireland, Joanna Walding said: “We are excited about exhibiting at BorderlessLive as it sounds a great opportunity to meet and network with like-minded travel professionals from the every growing influencer sector.”
BorderlessLive takes place at Tobacco Dock, London on September 6 and 7, 2019.