The International Travel & Tourism Awards, presented by WTM London take place on Tuesday 6 November 2018 at Tobacco Dock, London and are now open for entries.
Here are ten reasons why entering the Awards is good for your business:
1. Reputation – Enjoy the prestige of being part of the very first International Travel & Tourism Awards.
These exciting new Awards are brought to you by WTM London, the leading business to business event which makes up the biggest week of the year for the travel and tourism industry. The well-established and highly respected event has been running for more than 35 years, welcomes around 50,000 delegates and facilitates more than £3.1bn of industry deals annually.
A panel of independent credible industry experts, business leaders and senior advisors will ensure the highest integrity is achieved throughout the judging process.
2. Exposure – Tell your story and raise your profile.
Just being shortlisted for an award can improve brand awareness and promote your business to new customers. All shortlisted organisations will appear in the International Travel & Tourism Awards Dinner Directory.
Being nominated for an International Travel & Tourism award will offer excellent PR exposure, as content from the Awards submissions are set to be used by WTM throughout 2019 on a variety of channels. These channels include WTM Insights Magazine, the International Travel & Tourism Awards website and WTM social media channels, which have a strong following of more than 150,000 people.
3. Recognition – Show off your achievements as an innovator and performer.
The International Travel & Tourism Awards celebrate hard work and success and offer great PR opportunities as already mentioned. It is fantastic to be recognised so it is important to make sure that people know what your business has achieved.
4. Stamp of Approval – Carry the logo for industry excellence.
During the Awards evening, both gold and silver Awards are announced for each category, as well as a highly commended award in some extra special cases.
All winners from the night will receive a logo and stamp that they can use in their email signatures, on their websites or on marketing and PR material. Shortlisted destinations and companies will also be sent an exclusive logo to use as they wish in the lead up to the awaited awards.
5. Competitive Edge – Stand out from the crowd.
A gold, silver or highly commended win will give a seal of approval to your activities and is a sign of quality for potential customers, so can form part of your sales pitch moving forward.
It will also help with relationships with suppliers. It’s a great way of differentiating your organisation from competitors and will send out positive signals to customers.
6. Benchmarking – Proof that you are a market leader.
See your organisation from a different perspective and compare yourself to your competitors. The International Travel and Tourism Awards entry process will make you think about how you stand out: whether that’s through innovation, diversity, growth, customer service, investment in people and strategic thinking. It will help you think about ways you could be doing things better and identify areas for improvement. This could be just as valuable than the prize itself.
7. Motivate and reward – Boost morale and show your team how much they are valued.
Talking from experience, when WTM enter an award and then attend the Awards evening itself there is a very exciting buzz in the air. The team look forward to a good night out with their colleagues and industry peers, and if we come away with an award at the end of the night then it is even better. We can’t wait to get back to the office with a shiny trophy taking centre stage on our desks to recognise all the hard work we put in throughout the year.
8. Return on investment – Attract new business as an award finalist.
Winning an award can open doors to getting new contracts, finding new supply channels and breaking into new target markets.
9. Access to industry leaders – Connect with the best and the brightest travel professionals.
The International Travel & Tourism Awards will offer a great opportunity to network with senior industry professional and government ministers away from the business environment of WTM London.
10. Winning – The bragging rights are sensational