WTM is expanding into providing insight and opinion to the travel and tourism industry, through travel reports.
We aim to deliver high caliber content on a year round basis via a range of reports, articles and video covering the industry's hottest views, trends, news and developments.
Industry Report 2016
The World Travel Market 2016 Industry Report is based on the findings of two independently conducted surveys in September 2016.
The first is a poll of 2,044 World Travel Market London stakeholders comprised of exhibitors (tourist boards and private sector travel industry organisations), the industry’s senior buyers from the WTM Buyers’ Club and travel trade visitors.
The second piece of research is a survey of 1,000 British holidaymakers (all of whom took a minimum seven-day summer holiday overseas or in the UK in 2016). A full cross section of the UK public in all regions and income brackets was surveyed according to Market Research Society’s guidelines.
Global Trends Report 2016
The WTM Global Trends Report 2016, in association with Euromonitor International, highlights the emerging trends in the global travel and tourism industry, and has been doing so for an impressive 11 years. The GTR has been at the forefront of predicting major trends in the travel and tourism industry since its launch in 2006.
The 2016 report is no different forecasting a number of trends I’m sure will bear fruit over the coming years. We would like to thank Euromonitor International for compiling the WTM Global Trends Report 2016. I hope you find the report useful and interesting and wish you a thought-provoking and productive WTM 2016.