The Country is investing in and honouring the 5th edition of this event, which has become a reference in the region
A friendly country and one that is home to a wonderful gastronomy and numerous attractions, Uruguay will be present at the 5th edition of WTM Latin America, which will take place between April 4th and April 6th, at the Expo Center Norte Exhibition Centre, in the city of São Paulo.
In order to promote the destination along with its economy, the country is once again investing in the event and its stand will also count on the participation of the country’s Minister of Tourism, Liliam Kechichian, who will come to Brazil, to honour the exhibition and to publicize Uruguay’s attractions.
“Uruguay is a traditional partner of WTM Latin America and this partnership is reinforced with the presence of Minister Liliam Kechichian, which is very gratifying for us and confirms the strength of the event in the Latin American region,” stressed Lawrence Reinisch, WTM Latin America’s director.
The Uruguayan minister will also be taking part in the Meeting of Latin American Ministers that is being promoted by Brazil’s Ministry of Tourism on the second day of the event, April 5th, which will bring together authorities from other countries to discuss the integration among Latin American countries to encourage Tourism; the creation of integrated itineraries; and the funding of small, medium and large events for the region based on Brazil’s experience with the 2014 World Cup and the 2016 Olympic Games.
“WTM is the top Latin American tourism event and we cannot be left out of this global event. We will be taking part with great expectations of the event, as it provides us with an interesting opportunity to establish important contacts”, said Uruguay’s Minister of Tourism, Liliam Kechichian.
About WTM Latin America
WTM Latin America, now in its 5th year, attracts almost 9,000 unique senior executives interested in the Latin American travel industry. The 2016 event generated US$ 370 million of new business which was conducted between exhibitors and buyers. WTM Latin America is part of WTM Portfolio of events, which also includes World Travel Market London, World Travel Market Africa, Arabian Travel Market, WTM Connect Asia and International Golf Travel Market. www.wtm.com. http://latinamerica.wtm.com.
About Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, meetings, incentives and business travel. RTE, which organizes more than 20 events around the world, includes three portfolios: World Travel Market, IBTM Events and International Luxury Travel Market. RTE is a business unit of Reed Exhibitions. www.reedtravelexhibitions.com.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 30 countries. In 2015, Reed brought together over seven million events participants from around the world generating billions of dollars in business. Today Reed events are hold throughout Americas, Africa, Europe, Middle East, Asia and Oceania, and organized by 40 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries. www.reedexpo.com.
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