Specialist in digital transformation presents INSC Viagens
The National Index of Consumer Satisfaction of the tourism industry (INSC Viagens) will be one of the topics covered at the fifth edition of WTM Latin America, which will take place between April 4th and 6th at the Expo Center Norte Exhibition Centre, in the city of São Paulo, at the same time as the 47th Braztoa Business Event.
The subject will be covered by the mastermind behind the study, Ricardo Pomeranz, between 1.00 and 1.30 p.m., on April 6, at the Conference Theatre, an area reserved for the education and updating of the trade, by means of a program of free lectures about the sector’s trends and relevant topics.
“WTM Latin America is expanding its partnership with the regional market contributing to the improvement and recycling of the industry professionals because we believe that developing the market also means being in alignment with the latest features, new demands and realities. Therefore, it is with great pride that we welcome Ricardo Pomeranz, a well-established professional with an international reputation, to make a valuable contribution with his knowledge and very extensive experience in the areas of relationship marketing and client relationship management”, emphasizes WTM Latin America’s director, Lawrence Reinisch.
With experience in the travel segment, Pomeranz is a specialist and consultant in digital transformation and Co-President of Rapp Brasil, the market leader in digital and relationship marketing which is part of the Omnicom Group, one of the world’s largest communication conglomerates.
The executive works to change the culture of organizations, by means of teaching, research and communication focused on the creation of a new strategic vision at companies. It was with this aim that in 2011 as a Researcher Professor at ESPM’s (the School of Higher Education in Advertising and Marketing’s) Marketing and Finance Research Centre he developed the INSC.
Last year, a new version of the consumer satisfaction study was launched that was totally focused on tourism – INSC Viagens –, which analyses the evaluation of the users in relation to hotels, airlines, vehicle rental companies, loyalty programs and travel agencies (both brick-and-mortar as well as online ones).
At present, the National Index of Consumer Satisfaction is the only Brazilian indicator with data obtained exclusively via the internet and which measures, on a monthly basis, what the consumers think of the products and services of 92 companies spread across 23 sectors of the economy.
“Taking part in WTM Latin America is an opportunity to present the figures from the latest consumer satisfaction in relation to this industry, to analyse the impact of this evaluation on the organizations and to indicate directions for improving performance”, explains Ricardo Pomeranz.
Registration at WTM Latin America 2017 & the 47th Braztoa Business Event
Registration is already open for the fifth edition of WTM Latin America 2017 & the 47th Braztoa Business Event. In 2016 this event received more than 6,500 visitors from the regional tourism market for this annual business-to-business meeting which is exclusively focused on networking and generating business. It is estimated that last year’s edition generated US$ 370 million worth of business in terms of commercial agreements.
In order to learn about the segment’s latest features in terms of products, services and new technologies, close deals and, in addition, take part in debates and lectures given by the industry top names, visitors from the tourism trade, journalists and buyers can register for free for WTM Latin America 2017 & the 47th Braztoa Business Event by accessing http://latinamerica.wtm.com/en/visit/Register/
The registration period runs up until April 3 via the site. After this date, registration can be arranged at the location, for the sum of R$ 150 to obtain access to the event.
About WTM Latin America
WTM Latin America, now in its 5th year, attracts almost 9,000 unique senior executives interested in the Latin American travel industry. The 2016 event generated US$ 370 million of new business which was conducted between exhibitors and buyers. WTM Latin America is part of WTM Portfolio of events, which also includes World Travel Market London, World Travel Market Africa, Arabian Travel Market, WTM Connect Asia and International Golf Travel Market. www.wtm.com. http://latinamerica.wtm.com.
Braztoa (the Brazilian Tour Operators Association) brings together tourism operators, collaborators and companies representing products and destinations, along with guests, which account for an estimated 90% of the tour packages sold in Brazil. A leading, non-profit organization, Braztoa promotes actions and partnerships that highlight its members’ business activities, supporting the sustainable development of the tourism market. In 2015, operators associated with Braztoa registered a combined turnover of R$ 11.01 billion and embarked five million passengers during the course of the year. These companies generated an economic impact of R$ 10 billion for the domestic economy during the same period (this amount includes the total value of the packages sold for domestic destinations, along with the tourists’ average daily spending on extras at the destinations).
About Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, meetings, incentives and business travel. RTE, which organizes more than 20 events around the world, includes three portfolios: World Travel Market, IBTM Events and International Luxury Travel Market. RTE is a business unit of Reed Exhibitions. www.reedtravelexhibitions.com.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 30 countries. In 2015, Reed brought together over seven million events participants from around the world generating billions of dollars in business. Today Reed events are hold throughout Americas, Africa, Europe, Middle East, Asia and Oceania, and organized by 40 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries. www.reedexpo.com.
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