The Gambia Tourism Board hopes international birdwatchers will flock to the first Gambia International Bird Festival (21-25 October).
Hosted by Tendaba Camp, close to prime birding locations, the festival aims to promote rural tourism and the conservation of birds.
More than 550 bird species can be seen in the West African country, and the festival paves the way for future birding events and a follow-up festival in late 2017.
The tourist board will be at World Travel Market London (7-9 November) to promote the festival as part of its drive to position the country as a leading destination for birdwatchers.
As well as birdwatching, The Gambia Tourism Board will be encouraging visitors to travel beyond the beach and discover other holiday activities.
Visitors can find out more about Gambian wildlife in the country’s seven National Parks, or engage in Gambian culture with a visit to the Ndemban Homestay.
Competitors from around the world will converge on the country for The Gambia Tourism Board’s International Boat Fishing Competition (11-16 November 2016).