Find your travellers with Finding Friday’s marketing technology

Find your travellers with Finding Friday’s  marketing technology

Technology specialist Finding Friday will be exhibiting for the first time at World Travel Market London 2016, highlighting its customer relationship marketing (CRM) platform called Travelitics.

Finding Friday specialises in data and CRM for the travel and leisure sector and has 10 years of experience helping firms with their sales and marketing plans.

The London-based firm can also integrate CRM with “proximity marketing”, which uses location technology to send marketing messages to customers’ portable devices, in spaces such as airports, cruise ships and theme parks.

Finding Friday recently used this technology at Glasgow Airport to transmit targeted messages to travellers on their mobile devices, including retail and refreshment vouchers.

This proximity marketing technology has been shortlisted in Technological Innovation category of the Travolution Awards, which will be announced on November 29.

Stand: 161

World Travel Market London is the leading global event for the travel industry, generating more than £2.8 billion of business contracts between attendees. Now in its 37th year, this show attracts a global audience that shape the travel industry. Register to attend WTM London 2017, 6-8 November: http://london.wtm.com/register

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