Eastern promises

Eastern promises

The recently formed Visit East Asia campaign will use WTM London 2016 to promote travel to Korea, Japan, and China. Following a meeting by their respective tourism ministers earlier this year, the London offices of the China, Japan, and Korea Tourism Organisations said that the three countries “will work together to jointly promote tourism both to the trade and consumer in the UK to our region and to raise awareness of the potential and benefits of combining visits to our countries.”

Its logo is an Asian knot, intended to symbolise the interlinking of the countries for the purposes of joint tourism marketing activity.

Stand: AS 550

World Travel Market London is the leading global event for the travel industry, generating more than £2.8 billion of business contracts between attendees. Now in its 37th year, this show attracts a global audience that shape the travel industry. Register to attend WTM London 2017, 6-8 November: http://london.wtm.com/register

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