Travel technology provider, CodeGen, will be offering on-stand demonstrations of two of its new platforms at World Travel Market London.
The team’s experts will explain how software innovations, TravelBox Surf and FLAIR, can boost business for clients.
FLAIR is a new Artificial Intelligence (AI) product framework which can delve deeply into online data.
This can help tour operators understand more about issues such as customer feedback and competitor prices, enabling them to personalise offers and increase conversion rates.
The company said: “By utilising the FLAIR framework for personalisation, travel intelligence and revenue management, travel operators can ensure they offer right product to the right person at the right price.”
TravelBox Surf is a web-enabling tool kit with a customisable widget framework and enhanced cache technology for superfast online search.
It also enables product aggregation at point of sale; personalised displays; natural language search; and sophisticated configuration tools.
Surf includes a “Manage My Booking” portal that enables customer self-service for upselling, amendments and payments.
Both TravelBox Surf and FLAIR integrate with CodeGen’s reservation platform, TravelBox.